The $4.2B Problem: Why 76% of Happy Hours Fail
Every day, 47,000 bars run happy hour promotions. Three-quarters lose money. Discover why traditional marketing fails and how real-time verification transforms bar economics.
Data-driven insights for DC businesses, BIDs, and investors. Discover how verified, expiring moments transform hospitality economics with proven ROI.
Every day, 47,000 bars run happy hour promotions. Three-quarters lose money. Discover why traditional marketing fails and how real-time verification transforms bar economics.
Deep dive into Washington DC's nightlife economics. How real-time discovery unlocks $127M in trapped value for bars, restaurants, and entertainment venues.
Stanford research reveals why 73% of Gen Z makes plans within 10 minutes of execution. How spontaneity became strategy and why it's worth billions.
Harvard Business Review analysis: How on-site verification transforms marketing ROI. Real data from 500+ venues showing why trust beats discounts.
Join DC's smartest businesses already seeing 3-30x ROI with verified real-time discovery.
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